Saudi Cargo & BNPL: How Female Spending Reshapes Middle East E-commerce
What is driving the explosive growth of e-commerce in the Middle East? Is it the rapidly improving Saudi logistics system or the emerging \"Buy Now, Pay Later (BNPL)\" payment model? With the advancement of the \"Vision 2030\" policy, the digitization of payments and the enhancement of Saudi logistics infrastructure have provided strong momentum for e-commerce growth. Meanwhile, the rise of BNPL has further fueled consumer spending, with Saudi female consumers emerging as a key driving force.
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